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November 2016: Retail Week
Analysis: Why etailers are moving to bricks and mortar

More and more pureplay retailers are betting on bricks-and-mortar to develop their business. But is traditional retail worth the trouble? Sophie Albizua, co-founder of multichannel consultancy eNova says making money may not be the primary objective for investing in stores. “These outlets will probably be profitable in and of themselves but I don’t think they will add massive amounts of money to the bottom line, for example. However, what I do think is they generate sales and profitability indirectly through brand awareness.”

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September 2015: Retail Week
Poundland launches trial ecommerce site for UK customers

Poundland is taking the plunge into online retail with the launch of a trial ecommerce site offering around 2,000 products. The site will be available for UK shoppers only and there is no minimum order value, the value retailer said. However, customers will be charged a flat £4 delivery fee per order, except for orders over £50 which will be free. Delivery will take between four to five working days.
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January 2015: Retail Week
Analysis: Can partnerships solve the issues created by large store estates? 

Andy Morrey, co-founder of multichannel specialist eNova, which developed Argos’s click-and- collect concept, believes the deal will give Argos access to a weekly, large customer base and offer Sainsbury’s a much bigger general merchandise range that may attract new shoppers. “If it proves to be successful, it may pave the way for Argos to exploit its distribution network and reach in general merchandise. However it will need careful managing as many Sainsbury’s locations may take footfall away from Argos stores. It may even result in a redefinition of the Argos footprint on parts of the high street or out-of-town superstores,” he says.
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October 2014: Retail Week
Digital receipts firm yReceipts raises funding from click-and-collect pioneer

yReceipts has received investment from backers including the former Argos ecommerce director credited with inventing click-and-collect. Former Argos executive Andy Morrey has invested in yReceipts in partnership with Sophie Albizua, who along with Morrey is co-founder of digital consultancy eNova Partnership. Morrey said: “We identified digital receipts as one of the trends set to grow exponentially in the coming years. We saw the simplicity of the yReceipts product, combined with its great management team, as a winning combination.”
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September 2014: Retail Week
Analysis: Will click-and-collect be retailer’s next Christmas battleground?

Click-and-collect promises to be in huge demand this Christmas and retailers are working tirelessly to deliver a seamless fulfilment service. By 2017, click-and-collect is expected to hit 76% of sales as shoppers look for convenience, speed and value for money. It’s somewhat surprising, therefore, that just two-thirds of the UK’s top 50 retailers offer this service. Despite the immediate cost savings, however, click-and-collect is not a service to easily do well. Andy Morrey, co-founder of the e-Nova Partnership, was the head of ecommerce at Argos when the service was developed and launched. “If some retailers did a proper analysis of their click-and-collect, they would be horrified to see they are losing money,” he says. “Click-and-collect is a great service, but if it’s not done right then you can reduce the overall value for your customers.”
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July 2014: Retail Week
Five solutions to value retailers’ ecommerce challenge

Retailers are cashing in on the ecommerce boom but customer appetite for online retail creates a dilemma for value players. Retail Week spoke to eNova Partnership co-founder Sophie Albizua about the solutions available to discounters that will allow them to capitalise on the lucrative ecommerce market.

1) Minimum order value If minimum order values have to be introduced it is best to do it in a subtle way that encourages customers to buy through initiatives such as special offers. It can be better to accept to lose money on the 5% of orders that are below the breakeven order value, rather than build a message around a minimum basket size that might put off customers.
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May 2014: Retail Week
Analysis: Harnessing digital talent in a multichannel era

Training and retaining first-class ecommerce employees is one of the biggest challenges retailers face in today’s multichannel marketplace.

The rise of multichannel has introduced new forms of expertise: social media managers, copywriters, digital marketing managers, digital merchandisers, all the way to head of multichannel. The list of new titles is long,” explains Sophie Albizua, co-founder of eNova Partnership.
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October 2013: Retail Week
Argos is becoming the retailer to watch in multichannel

Argos is shaking off its outdated reputation and is fast regaining its status as the company to watch in multichannel.

Andy Morrey, partner at eNova partnerships says “The recent raft of new hires are interesting in that they revolve around business transformation and bring IT and IS at the centre of the organisation when they used to be a support department”.
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September 2013: Retail Week
Have Argos and eBay guaranteed the future of high street stores?

Whilst other retailers are attempting to slim down their estate, has Argos has turned what many view as a risk into an opportunity with its eBay tie-up?

eNova Partnership partner Andy Morrey […] warns that it’s too early to herald a new dawn for the retail store and raises a question mark over the profitability of Argos and eBay’s tie-up. “There are three retailers [including the merchant] in the value chain trying to make margin. I can’t imagine the normal benefit of additional footfall driving sales in Argos’ case.”
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July 2013: Retail Week
Comment: House of Fraser move throws down delivery gauntlet

House of Fraser has just had another shot at the online delivery race with its “next evening delivery” solution. The House of Fraser solution will appeal to the working population and to single dwellers, although not all will view the 6pm start-time of the delivery slot as convenient. It is one of many delivery options being developed by retailers fighting for ultimate multichannel convenience, but is more interesting in the context of the broader multichannel delivery offering of House of Fraser than as a solution itself.
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May 2013: Retail Week
Royal Mail is launching a click and collect service at its branches for online retailers

The Royal Mail is to launch a click-and-collect service at its branches aimed at online retailers and their customers.

However, Sophie Albizua, co-founder of multichannel consultancy the eNova Partnership was sceptical about the service. She said: “The click-and-collect service for online retailers already has a name, it’s called The Post Office! However, whoever has queued on a Saturday morning to get a parcel knows that unless the service proposition and opening hours dramatically improve, there is little change to the existing proposition.

Customers choose click and collect for its convenience, and are pretty demanding when it comes to service – click-and-collect booths need to be clearly visible, with a maximum waiting time of five minutes, and open late and weekends.”
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