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Contact Email: info@enovapartnership.com
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April 2014: The Times
Website helps shoppers who are confused.com by choice

It is a very modern problem, and now it has a very modern answer. The problem is you go online to order a set of wine glasses, some new pillows or a box of chocolates as a birthday gift and, instead of saving time by avoiding a trip to the shops, you are lost in a maze of options. Wading through endless choice on the internet has become an arduous task.

The answer comes in the form of websites that do the choosing for you. Sophie Albizua, co-founder of the consultancy eNova, says that online shopping has gone full-circle. “The internet has revolutionised how people shop by providing infinite access to an endless aisle of products and consumers are now gravitating towards solutions that help them to make a choice.”
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November 2013: The Times
Asda ready to let the train take the strain

Asda expands their grocery click & collect to allow shoppers to order goods in the morning and collect them from railway station car parks at the end of the day as the race to open up spaces outside stores to click and collect gathers pace.

Sophie Albizua, the co-founder and managing director of eNova, said that supermarkets were chasing market share at the expense of profit and that it was “dangerous” to ask customers to pay for a click and collect service. “It goes against established wisdom in click and collect best practices because customers don’t typically expect to pay when they go to a specific location,” she said.
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September 2013: The Times
The Concept that Clicked

It was over a pint 13 years ago that Click & Collect was coined. Andy Morrey, the head of eCommerce for Argos had persuaded his bosses that allowing customers to reserve items online for in-store pick was a no brainer.
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September 2013: The Times
Scramble for new trends puts Asos in the pink

In a performance that astonished brokers, and put ASOS on an even stronger footing with a 47 per cent leap in fourth quarter sales, total retail sales for the three months to August 31 soared to £207.9 million.

Sophie Albizua, the co-founder of eCommerce consultancy The eNova Partnership, says that “ASOS’ best asset is its courage. Its management have thrown away the retail rulebook to gain market share and customer following.”
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